You’ve released a minimal Read it Later client for Android and within a week, the official feature rich Read it Later app for Android is released. It’s a real sucker punch. I thought their would be some pivots but not one so soon. Something that is already been publicised in the press, has intimate knowledge of their own api and publicised as the Android app for their service, is always going to very difficult to compete. There are options:
- The obvious one is to quit now, at least I’ve failed fast. Take what I’ve learnt (more about the Android environment, more about lean startups) and not waste my time and energy on something that can’t compete. Thankfully it was a MVP of sorts, so not a great amount of time wasted.
- Pivot. I envisioned Laters being more than just Read it Later, so I could test whether there’s demand for the video side of watching stuff later.
- Compete on price. Maybe Laters wont have all the features the official one can but then maybe it could be a budget version or Ad supported.
I’m not sure yet about the future of Laters. I’m going to monitor the stats over the next 2 weeks and see how things pan out. Then I’ll report back. I’ll fix and bugs and perhaps any really quick win features but major features I will hold off until I decide what to do next. In the meantime I’m going to enjoy the extra time I now have with my new daughter.
Anybody who’s using Laters, I’d be interested in your thoughts.